Liane Pruchnik

Liane Pruchnik
Office: 312.893.1372
Cellphone: 312.209.2264
Fax: 866.298.7339

Real Estate News
How to stage a home on a budget
Mon, 26 Jun 2017 16:53:45
A few simple tweaks can increase your home’s selling price by hundreds, or even thousands, of dollars. Use these guidelines to stage your home effectively so that you get the best possible price on your house ... read more»

Fredrik Eklund of ‘Million Dollar Listing’ releases anti-bullying song
Mon, 26 Jun 2017 14:48:10
On Million Dollar Listing New York, star Fredrik Eklund is loved for many things: his acute business skills, his sharp sense of humor, his collection of colorful socks and, last but not least, his ability to be transparent about his journey as a gay man ... read more»

How long will we be in this financial market standstill?
Mon, 26 Jun 2017 13:25:05
This last week extended the June freeze: The 10-year T-note this week traded between 2.19 percent and 2.14 percent; mortgages are not moving at all, hovering close to 4.00 percent; and the S&P 500 stayed between 2435 and ... read more»

Daily market update: June 26, 2017
Mon, 26 Jun 2017 11:46:30
Mortgage rates plus all the latest real estate market news ... read more»

NAR: Sellers aren’t selling, renter confidence continues to dip due to financial fears
Mon, 26 Jun 2017 11:20:02
According to the National Association of Realtors Housing Opportunities and Market Experience Survey (NAR HOME), the solution to low inventory woes may not come from robust housing starts or flipping single-family rentals into owner-occupied homes again. It may come from the 71 percent of homeowners who feel it's a "good time to sell" their home -- opening up a wealth of new listings ... read more»

Why Bob Goldberg, NAR’s new CEO, has some convincing to do
Mon, 26 Jun 2017 11:19:23
In the middle of the afternoon on Friday, June 23 -- a curious time to be releasing such major news -- NAR announced that it had chosen NAR Senior VP Bob Goldberg to be the next CEO, replacing the retiring Dale Stinton ... read more»

Agent Legend: How to close more deals without generating more leads
Mon, 26 Jun 2017 9:10:52
If you're not regularly the first to follow up, then you're blowing deals and losing money. Every agent knows this, yet it's tough to stay consistent. Agent Legend is the secret weapon top teams and agents are using to get response rates of 40 - 80% ... read more»

What real estate agents should know about prospecting in a low-inventory world
Mon, 26 Jun 2017 7:15:44
Prospecting for listings involves two major factors: Nurturing your sphere and tending to your farm. Some real estate agents might think that even considering a farm in a low-inventory market is counter-intuitive. "Agents are scattered all over the place because inventory's so low that you have to go where the money is; you have to take buyers wherever they want to go and take listings anywhere," said Stacie Staub. However, ignoring the benefits of a farm is a short-sighted philosophy ... read more»

Pillow launches short-term rental management platform for landlords, tenants
Mon, 26 Jun 2017 6:24:49
While reportedly half of short-term rentals are in apartment buildings, many, if not most of these units, run afoul of some rule or another. Armed with an additional $13.5 million in funding, Pillow, a short-term rental management service, has released a platform to help landlords and tenants walk the line -- while milking units for extra cash ... read more»

Should you start your own brokerage?
Mon, 26 Jun 2017 3:00:21
Peter Lorimer of PLG Estates weighs the pros and cons of starting a brokerage and explains when you know it’s right for you. ... read more»

How to attract the best agents in your market with great leadership
Mon, 26 Jun 2017 2:30:14
Attract the best agents in your market by mastering leadership principles and employing the management practices people respect most ... read more»

Unfriended? 5 of the biggest blunders agents are making on Facebook
Mon, 26 Jun 2017 2:00:17
Did you know you could be killing your engagement with what you are sharing, posting or not posting? Make the most of your organic social media marketing with these key pointers ... read more»

4 steps to content marketing that will grow your real estate business
Mon, 26 Jun 2017 1:30:10
So, you’re a real estate agent in today’s market. You have a website that's supposed to help you get more clients. But no one’s visiting. Looking for a new way to get more people to your site and convert them into leads? Then you’re in the right place ... read more»

Contributing with Inman: How to become a leading voice in the industry
Mon, 26 Jun 2017 1:15:31
It’s the third year of our Inman contributor program, and we have grown and changed upon reader demand to continue to be the epicenter of real estate news and insightful discussion ... read more»

Why you need predictive analytics to thrive in 2017
Mon, 26 Jun 2017 1:00:58
Amazon’s surprise $13.7 billion acquisition of Whole Foods represents another significant growth notch in the Seattle tech behemoth’s belt. Its ever-expanding presence in our daily lives doesn’t just come from the smarts and aggressiveness of founder Jeff Bezos, but from predictive analytics, which fuels 35 percent of the purchases consumers make on, according to research firm McKinsey & Company ... read more»

Secrets of high-growth real estate teams
Mon, 26 Jun 2017 1:00:55
As we all know, the real estate industry is hyper-competitive. And because there are few better catalysts for innovation than competition, real estate is constantly blazing new ground. Real estate expansion teams -- teams that do business in multiple markets -- are one of the industry’s latest, and hottest, innovations ... read more»

6 ways to win business from millennial homebuyers
Mon, 26 Jun 2017 1:00:27
In this day and age, millennials not only dominate the category of first-time homebuyers but are surging ahead of baby boomers to claim the throne as U.S.’s dominant homebuying generation. They now account for one in every three homebuyers ... read more»

When the market doesn’t want your home listing
Mon, 26 Jun 2017 1:00:15
You just converted a $1.2 million expired listing that was on the market for over a year. It’s an A-plus property in terms of quality, condition, amenities and schools, but there’s one major problem -- it’s half Cape Cod and half contemporary. What steps would you take to get this property sold ... read more»

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